I had to go to Cupertino last week for a work bowling party thing. I followed the GPS to a Bowlmor, parked in a garage, and realized it was actually an anchor to a large mall. I had a few minutes to do a quick lap, and suddenly realized I’d chanced upon the most elusive dead mall situation: a huge mall that was in it’s final moment of end-stage death.
I’m fascinated by malls. It’s always bugged the hell out of friends that I travel a thousand miles to some new place and want to go to a mall and not buy anything, but it’s an unfortunate illness of mine, and I can’t escape it. I grew up going to malls, then I worked in one as a teenager, and spent all my time in a Montgomery Ward, or wandering the concourses during breaks. Even on days off, I’d go to work just to hang out. Or I’d drive to any of the other malls, to see the competition, and people-watch. It was the 80s, and malls were the biggest part of our cultural zeitgeist. Even in the 90s, I would find it almost meditative to go to College Mall in Bloomington or Northgate in Seattle and walk the loop, look at consumerism in action, and maybe get a pretzel or a book.
This all slowed down in the 00s. First, my default mall in New York was destroyed back in 2001, when a combined 220 stories of skyscraper fell on it. But aside from that, malls across the country crumbled. People shopped online; commerce went to big box stores; and the mighty anchor tenants all started to die. It became a quicksand situation where people stopped going to malls because there were fewer stores, and more stores closed because fewer people were going to malls. The massive indoor palaces were no longer updated, and when the seventies and eighties decor got too aged and the land underneath became too valuable, they were all “de-malled” and bulldozed under, usually to build a series of disconnected big-box stores or strip malls lacking the character or presence of a singular building with common areas.
I’d never been to Vallco Mall in Cupertino, but its history is similar to most. The mall was built in 1976, then expanded during the big boom in 1988. At its peak, it had about 200 stores, including five anchors: JC Penney, Macy’s, Sears, AMC, and Bowlmor. At one time, it also had an ice skating rink, and there are/were a variety of food options, hotels, and condos around the complex. I don’t have the full chronology, other than scattered news articles and a poorly-written Wikipedia article, but it appears it went through the standard lifecycle of a mall, including a long slide in the 00s, owner bankruptcy and buyout in the late 00s, more additions and seismic refitting, and various legal battles about expansion and condo-ing.
And now, the de-malling will begin. After much complicated legal wrangling, the plan is to destroy everything and build The Hills at Vallco, a two-billion dollar fake city square mixed-use monstrosity, with a huge green roof, expensive condos, an organic farmer’s market, upscale retailers, vegan yoga classes, green energy, and whatever catch phrase you can throw in to pull a more affluent demo. The interesting thing about all of this is that Vallco is in an incredibly prime location. It’s right next to the Apple corporate campus, in the heart of the 11th-wealthiest city in the country. In the past, Vallco was one of the only malls in the South Bay. Now, there are several, plus malls are a dying thing. I rag on the new plans, but the renderings do look nice, and it probably fits in better with the character of the town.
When I walked around last week though, the mall was absolutely heartbreaking. Of the 200-some stores, there were maybe a dozen still operational. It looked as if the mall was not renewing old leases, and letting them time out as they ended, so most of the residents were now gone, but there were a few stragglers remaining. Bowlmor was still alive, and the JC Penney was still fully operational, but both Macy’s and Sears had bugged out, and were completely stripped and boarded shut. There was a huge food court with maybe three dozen stalls, all empty except for a single taco place. A role-playing game place and a comic store were still fully operational, but completely devoid of customers. There was an indoor slot car racing place going, which is an oddity in 2016. But there wasn’t much else.
The mall had such an eerie, haunting feeling to it, though. The bones of the mall, the concourses and hallways and escalators, were all completely normal, running, clean, and decorated. But the style of the mall was very much 1993. Most malls got some injection of life around that time, expansion and facelifting, and it looks like they did this here, and it was frozen at time in the early Clinton years. Nobody was there when I visited at lunch time; I think I saw two geriatric mall walkers, and nobody else. It reminded me of being in a mall when I worked there, at 6AM before even the security guards were present, when everything was shut and locked and powered down. It very much gave me the feeling I wasn’t supposed to be there as a civilian, that I’d accidentally stumbled through a locked door and at any moment, a security guard would show up and usher me out. But everything was completely open for business, lights on, main doors unlocked.
The stores were another matter. Some were completely gone, the interiors torn out, bare to studs, the fronts taped shut, wrapped in plastic. Others were cleared out of all merchandise, but signage and racks still remained abandoned. And others looked like they closed for the evening a year ago, the night gates padlocked, but the store collecting dust, like something out of Chernobyl.
The whole thing was nostalgic and bittersweet and horrible. I’ve had a terrible problem with nostalgia recently, spending far too much time thinking about my own past in the 80s and 90s – not wanting to go back to that, but wanting to somehow explore it or write about it. It’s a terrible waste of time and bandwidth, and it’s honestly very emotionally painful. It’s a symptom of The Crisis, which I keep hinting at but haven’t been fully able to write about or wrap my head around. I almost mourn the feeling of having these communal things in my life, now that they are gone and we’re forever compartmentalized into our web browsers and tightly isolated social networking communities. I saw these monstrous commercial communities run from the inside out, and then they all suddenly vanished.
And it was so strange to stumble across one, trapped in amber like this. It wasn’t like when I go to a random midwestern mall that’s been beaten and fucked, all the prime retailers gone and the places left to cash-for-gold and dollar stores that bring in nothing, because the entire town has shifted in location and moved to far suburbs, leaving the mall to go to seed. Those have a feeling of desperation and real deer-in-headlights failure. This was much more surreal. I mean, this was a mall where a 16-screen AMC multiplex was just built in 2009 – like since I’ve arrived here – and it’s about to get torn down. It was like looking at a very late model car that had been totaled, like when you see pictures of a Lamborghini Aventador that has been flipped eight times. Parts of it were trapped in time at that high point of mall culture, and parts were already gone. It was a really hard thing to reconcile.
Anyway, more photos here. If you’re a local and want to check it out, do it immediately, because the place probably only has a few weeks left.