A few vague thoughts on blogging and such on a lazy Sunday, which seems to be the only day I can ever pay attention to this thing.
I keep thinking about what I want to do here and how this blog should evolve (or whatever.) I sometimes think the big retirement project should be a grand reunification of all my content everywhere, into a giant meta-site of sorts, where one could see a mass of texts and books and pictures and videos and emails and whatever else, all poured into some giant Project Xanadu-esque thing. This is obviously something well beyond the ability of WordPress, because it can barely handle what I’ve got going here already.
Anyway, one of the bummers about this blog has been performance. I started using Pair to host this thing last century, and while they’ve always been rock-solid, they’ve also been somewhat dated in their offerings and tools. I mean, when I thought I needed to move from WordPress to some thing I wrote in Rails or whatever, I basically found it impossible to do anything except PHP unless I moved up a level or two on my package. Lately, I’ve been discouraged by the general performance and the fact that I have no CDN and this thing is hosted in Pittsburgh.
To be fair, it’s hard to tell if my site’s performance is because of my connection, the server I pay for, WordPress, my configuration of WordPress, or the sheer size of this thing. I’ve been looking with the P3 Plugin Profiler on the back end, and PageSpeed Insights on the front. I’ve messed around with the plugin config and switched SEO plugins, and that bought me about a half-second on page loads. I have no idea on how any of this works, but the general advice, in order, is to shell out for a good host, shell out for a CDN, look at your image situation, cut down the number of plugins, and cut down as much CSS stuff as you can. I think there are little tricks that could get this working slightly better, like switching themes, moving my archives links to another page, building my WP statically and hosting that in a CDN, or maybe finally giving up on WP and moving to Hugo or Jekyll or something else. I vaguely looked at moving to Ghost or moving to a hosted WP instance in Lightsail. The former was too limiting and the latter didn’t buy me much performance. It’s silly for me to waste time on this with the low amount of traffic this thing sees, but it’s an itch that’s hard to stop scratching.
The other thing I keep thinking of is funnels. How do people read this? How do they find it? Why do they stay? How do they come back? I don’t really market this thing at all, and I don’t fit any niche box that would make this go viral or get regular traffic. This is mostly me screaming into the void and hoping I can come back later and find something.
It makes me think back to the days of things like web rings and having a big list of favorite blogs on a page to find others and whatever else we used to do. This thing has an RSS feed, but it seems like nobody uses RSS anymore. I still use Feedly to read stuff, but everyone except three blogs have abandoned it. Is this because Google Reader is dead and nobody uses it, or is there some other reason like people “steal” content from feeds? No idea.
I think changes in the Google algorithm have made blogging organic content for the sake of organic content a lost cause. Twenty years ago, I could search for people involved in some niche hobby and find actual people, but now I just get travel links and shoe ads. I guess the big funnels are social media, but I don’t know that people leave their respective walled garden to go elsewhere and read content. And I can’t really post this stuff on TikTok or something. I guess if I had really snappy pull quotes, I could take just the text of that and put it over a video of a beach and play five seconds of a Taylor Swift song over it and people might see it. But not only is that work, it’s also stupid. I also keep thinking about how I’ve done mostly nothing with Substack, and maybe I should be pouring this stuff into that so people find it. Or not? I don’t know.
So, funnels. It’s an open question. I don’t know how I find content myself, let alone what others do.
The other big blocker here is I am far too busy with my own writing, and in deep on a project. I’m trying to finish the 18th book, or what I think might be the 18th. This thing originally started as a collection of short stories like The Failure Cascade, but it’s now almost as long as my second-longest book and will probably surpass it very soon. I’m trying to land this one by the end of the year, but every time I wrap up some little missing thing, I leave notes on three others. I think back in August, I thought I’d get this thing wrapped up by the first of September. Now we’re going into the back half of October, and I’m hoping December. Not a big deal if it’s not.
Starting in 2010, I forced myself to release at least a book a year, and got two on many of those years. It was one of those dumb self-publishing rules I thought I had to do, get something out to keep the long tail long, keep myself relevant, whatever. I now see no importance in that. I think I had a deep fear that if I missed a year, I’d miss two years, and then I’d wake up a decade later and wonder what happened.
I feel like I did that after Rumored was released – I did little things here and there, but I feel like the 00s were basically a lost decade for me. And I regret that, but I think the twist is that if I’d been productively writing that whole time, even without releasing anything, I would have been content with my output. And 2021-2023 were a wash for me, but I’ve kept busy this year, and that’s all that matters.
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