I keep thinking about the argument of writer versus author, and then saw this interesting news item about a scammer who made millions publishing junk ebooks on Amazon:
The summary is that a guy set up a small empire publishing hack e-books about homesteading, weight loss, vitamins, healthy lotions, and whatever Whole Foods-oriented how-to garbage would attract clicks. The scam used multiple fake authors and an army of fake customer accounts. He would then game the system with a network of fake reviews, and set the books for free and mass-download them to up the ratings. He carefully hid his tracks through the Tor network, and when a book got reported and banned, he would re-title it, and have another fake author release it with a new cover.
I think most writers have different reactions to this, but it’s a mix of two base thoughts: either “I waste all my time writing and publishing real books and some asshole publishing fake books on vegan child care is making tons of money gaming the system, this is bullshit” and “why am I not gaming the system, maybe not to this level of scamminess, but it sure would be nice to get some traffic.”
I think the best reaction to have, for me, and one that I don’t have, is something like “all of this is meaningless, and who cares how these scammers are destroying the industry, because I write to write, not to make a buck or get fame.” But it’s hard to think this way in a world where you have to pay to keep a roof over your head, and I think a lot of writers are somewhere on the spectrum of this being important, and make some ethical sacrifice towards this.
I’ve struggled with the “writer versus author” argument, and I feel like I need to invent a new set of terms, because these don’t seem quite right. But I think there’s a difference between people who write whatever they write because it is their passion or their lot in life, versus people who write to sell. That’s not to say genre writers who research what to write based on market trends can’t be passionate about their work, and people writing literary fiction can sell their work or modify it to meet market demands to some extent. It’s probably a spectrum, and writers make ethical or business decisions that push them in one direction or another on this range.
What makes me think about this is that the scammer in the article has made many decisions that are to the full-blown extreme of writing to sell. And when I read self-publishing help sites, all of these tactics about gaming the system are discussed to some extent. These sites talk about the importance of covers, how to title your work to get maximum reach, the use of pseudonyms, how to pick categories and add keywords and get reviews and whatever else. They are not as extreme as what this scammer did, but they are all things that aren’t related to writing, or the art of writing.
The thing that gets me is that this scammer chose books, but not because they enjoyed writing or making a connection with the reader at all. I’m not even sure if he actually wrote the books; he could have paid someone on Fiverr to do it. And it could have been anything other than books. The same tactics could have been used to sell nutritional supplements or baseball caps drop-shipped from China. And I sometimes feel that way with the other writers (authors, whatever) with which I share an Amazon bookstore. My books aren’t for mass-consumption, and sure, they don’t sell like a good vampire erotica series sells. But it makes me wonder if these other writers are more interested in marketing and selling than they are about writing. When the gold rush will end, will they will all move to selling insurance or lawn furniture or prepackaged meals online, or will they be writing book that make no money?
I wrote my novels before there was a kindle, before there was a self-publishing world. If Amazon disappeared tomorrow, I would keep writing, even if it meant going to Kinko’s and paying ten cents a page to give them to friends. It’s what I did back in the nineties, and it’s what I’d do again, if it came to that. Everything else shouldn’t matter. But it still creeps in my head, especially with a new book out, ready to face the world. This is something I struggle with, and I wish I didn’t.