Surge, Vault

One of the 200-some odd reasons my writing throughput and/or quality has dropped considerably in recent years (and I’m talking reasons in my head, not real, quantifiable reasons) is that Coca-Cola stopped bottling Surge soda. For those of you who don’t remember or never experienced it, Surge is/was a citrus soda that originally was called Urge in Norway, and was bottled there to compete with Mountain Dew. (Some Coke bottlers compete with Mountain Dew with Mello Yello, which is available in some markets, but not others.) Anyway, Seattle was a test market for Surge when it showed up in 1997, and once I tried it, I was hooked. Surge basically reminded me of a carbonated version of the Hi-C Ekto-cooler drink. It was more lime than lemon, with an unnatural bright green color, carbonation, and caffeine. It had a very unique taste, and wasn’t anything like its nearest competitor, Mountain Dew. I really liked it.

This was right after the time I quit caffeine entirely, but was going back on it again. I wouldn’t drink any Coke or anything else all day, except maybe the occasional Sprite. But on the weekends, when I was busy slamming away at the text for Rumored to Exist, I would go to Safeway, buy a 2-liter of Surge, and put it in the fridge, as my fuel for the next few days. I drank a lot of the stuff as I worked on the text, and I absolutely loved it.

Of course, when I moved to New York, I couldn’t find the shit anywhere. You already know the rant about how New York grocery stores don’t stock anything of variety, so I won’t repeat it. But I could not find Surge anywhere. Sometimes on a vacation, I’d get a taste. And I think the girl I dated in Cornell back in 2000 found a few bottles at a gas station upstate somewhere once. But after that, it was gone. And that pissed me off, because writers can get really locked into habits or triggers that can set off the hard-to-channel zone of writing. Some people have strange rituals. I used to start writing at the same time every night; others need a certain chair or pillow or snack or drink. Some need certain music; others require quiet. And for whatever reason, I got myself into a situation where I needed a certain type of sugar-water that a corporation test-marketed and then decided not to make anymore.

Well, good news, maybe. Coke has decided to come out with a new drink called Vault. There were a few ads during the superbowl, and they hinted at nationwide distribution in February. Now, I interpreted that as “distribution in every place with real grocery stores that aren’t run by the mafia, so fuck you New York”, and also wondered if the stuff really tasted like Surge, and if I’d get a chance to try it the next time that I went on vacation to a place with real grocery stores. But today, when we were at K-Mart, Sarah found that they actually had the stuff! I bought a couple of 20-ounce bottles, and gave it a try. It’s similar to Surge, although maybe a little more tart, and without as distinct of a green color as the original. The bottle looks different, of course, and you’d be amazed at how much different something appears to taste when it’s in a different bottle. But it’s pretty close. I like it.

I don’t know if I’ll be stocking our fridge with the stuff or not. My writing schedule and situation have been pretty off lately, and I don’t know if the magic elixer will suddenly have me pouring out words or not. I am in that process of thinking about what I will do before I start doing anything, and that’s frustrating and takes time. But it’s getting there.

Okay, I have to figure out a movie and a dinner and make them hobbling distance from each other so it will work out okay…

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