So we’re twenty years into the 21st century tomorrow, and I still call it the 20th century half the time. Luckily, I never have to write paper checks anymore and put the year on them, right?
OK, so regardless of my feelings that I need to stop looking back in a haze of stupid nostalgia, here’s a summary of my last decade, more or less.
At the start of 2010, I more or less was not writing. I call the oughts my “lost decade” because after I published Rumored to Exist in 2002 (after having mostly wrote it in the 90s), I basically didn’t do anything. I dicked around with the zine, published a couple of non-fiction books, but that Third Book I wanted to do never happened, and I lost all momentum I had at the end of the century. And then when I moved to Silicon Valley in 2008, I completely stopped writing fiction, because I was spending three or four hours a day in traffic, and another dozen in an office.
That changed when I was given the opportunity to go back to my old job, albeit with their new post-acquisition overlords, but instead of New York, I could work remotely. So I did that, with the intent of getting serious about writing. I’m still at that job (and I don’t talk about it here, so I won’t) and it has allowed me to get a lot of work done.
I didn’t publish anything in 2010, but I did manage to get eleven books out in 2011-2019. I also placed 30 articles elsewhere. (Most of them were collected into books later.) I also was interviewed in eight long-form print interviews, and appeared on or recorded maybe a dozen podcasts. (All of this is summarized here: My Books and Stories) My goal, more or less, was a book per year. I hit that, although I ultimately wish I would’ve done less with collections and put out more novels.
For what it’s worth, I think my favorite book of the decade was Atmospheres. The best-selling book I wrote this decade was The Earworm Inception (probably because it was the cheapest.) The best-selling book total though was the new reissue of Rumored that went on the Kindle.
I have now been blogging here for something like 22 years. Oddly enough, I have added 666 entries since January 2010. This is 667, so I screwed it all up.
My blog doesn’t make money and nobody reads it, so there’s not much to say about trends in the blogosphere with regard to what’s hosted on Rumored dot com. I started before the term blog was invented, and plodded on as the “Web Journal” fad of the late 90s came and went. I went unnoticed when the blog fad came in the early oughts and everyone got a one-and-done book deal before fucking off and deleting their blog. And I’ve weathered on as net-generations have found, enjoyed, and abandoned every social media platform out there.
My own personal opinion (and this isn’t a research paper) is that there were a lot of solid and entertaining blogs at the start of the 2010s, which were bringing in decent ad revenue and good traffic, and by 2019, all of that fell apart. I used to have a rotation of blogs I would read every day. The Awl shuttered due to diminishing ad prices. BoingBoing got stupid with sponsored stories, often for products they themselves decried in their actual stories. Gawker got bankrupted by a Hulk Hogan lawsuit. And plenty of blogs got sold, merged into other media conglomerates, or otherwise watered down stuff to the point of uselessness.
One of the biggest trends of the 2010s was chasing ad revenue with click journalism. It was the decade of the listicle, the years of the hundred-picture slideshow that opened every image in a new page with ads between every other one. Titles became tricky questions. “8 Unbelievable Things You Never Knew About Enemas!” The days of long-form blogs ended, and sensationalized headlines were the norm.
Three big things changed the way I personally read blogs. First, I used to use Google Reader to subscribe to a bunch of RSS feeds for every blog I read. In 2013, Google discontinued reader. There were substitutes, like Feedly, but when the Google behemoth went away, people seemed to stop caring about RSS-centric publication. Google told us all to switch to the iGoogle home page tool, and then they cancelled that too. This meant there was no real centralized way to read your favorite stories and blogs.
Well, except for Facebook. Just as we got to the point where FB became the de facto standard for sharing stories, Zucc started screwing with the algorithm, holding links ransom unless the publishers paid money for them. As the algorithm hemorrhaged traffic from small sites, all other forms of propagation died. Facebook is now the worst way to tell the world about your blog articles (or new books you’ve published), except that it’s now the only way.
Other annoyances that make me think the 2010s are the year the internet died:
- News sources going paywalled to (maybe justifiably) keep running after ad revenue vanished.
- The war between sites with tons of shitty ads versus ad blockers.
- Sites that have weaponized the use of pop-ups, pop-overs, pop-unders, and full-page ads that play video at top volume or try to convince me my Windows PC is infected with a virus when I’m reading on my iPhone.
- Google changing their search algorithm to try and stop link farms and clickbait, but making it essentially useless as a search engine for creative content.
Ebooks have been around in some form for decades, and Kindle Direct Publishing started in 2007, but the 2010s were the Kindle gold rush. And the gold rush was a race to the bottom.
Unpopular opinion: I don’t read ebooks. I know people find them convenient, but I feel an inherent value in the design of a book, and holding it in my hand. I got a kindle in 2009, and I tried using it semi-exclusively for maybe six months, but I found that every book sort of ran into each other in my head and I remembered nothing from them, because I was always holding the same device and reading the same fonts and the same spacing. I did not retain any of the words in my head.
I can tell that opinion is unpopular based on my book sales. I sold roughly twice as many kindle books as print in the last ten years. I don’t make much money from either, and I don’t sell many books in the first place, but it’s clear other people like them, so I still publish them.
That said, it’s become a horrible race to the bottom. Amazon became the de facto monopoly of ebooks, although others tried and failed to create their own devices or sales channels. Amazon then more or less pushed the price of self-published ebooks to either 99 cents or $2.99 and locked out other vendors with various programs like KDP Select and Kindle Unlimited. They didn’t directly force people to use those prices, but try selling a book, even a thousand-page book, for $4.99 and see what happens.
(What’s funny about this is that Apple was sued and lost a price-fixing lawsuit, saying they tried to create a monopoly, when they currently own a single-digit percent of the market, and Amazon owns like 90% and has essentially fixed the price of of self-published books, and no lawsuit there. I’m simplifying here, but shit.)
Amazon also bought CreateSpace (in 2005) which had previously pushed out any other print-on-demand publishers (which all had their own problems anyway) with low pricing and tight integration with Amazon. Then they forced everyone to move to KDP for print in 2018, and (my conspiracy theory, not citable) did something to fundamentally break the sale of print books. My books that were previously available to ship that day now take 2-3 days, and I don’t know if it’s the algorithm (or that I suck) but my print book sales almost completely stopped in 2019.
Anyway, the general desire for page-flippers and the same mentality behind clickbait articles have made it very profitable to churn out short sequels and made it difficult to spend time crafting a long book that doesn’t immediately catch the attention on the first page. This is a much longer rant and I’ll shut up, but I feel like something fundamentally broke with publishing in the last ten years. And at any moment, Amazon is (my unsubstantiated conspiracy) going to start charging fees to publish books and will completely fuck self-publishing. So that will be fun.
I don’t even know how many miles I’ve flown in the last ten years. Let me see if I can do this from memory:
- 2010: Vegas, Denver, New York, Milwaukee
- 2011: Vegas, LA, Indiana, Milwaukee
- 2012: London, Nuremberg, Berlin, Milwaukee, New York, Reno, Milwaukee again
- 2013: LA, New York, Maui, Reno, Milwaukee, Indiana
- 2014: Nuremberg, Frankfurt, Reno, Milwaukee
- 2015: Las Vegas, Indiana, Maui, Indiana again, Milwaukee
- 2016: Milwaukee, London, Nashville/Memphis, Milwaukee
- 2017: Mendocino, Maui, Milwaukee
- 2018: Anchorage, Milwaukee, Indiana
- 2019: Las Vegas, Milwaukee
Travel’s gotten a bit light in the last few years because of my crazy work schedule. I’m about due for a big trip that doesn’t involve family and/or a funeral.
I walked like 14,000 miles in the last ten years. Gained and lost hundreds of pounds, probably. I started the decade at like 170, and I’m now a touch above 200. In 2011 and 2013, I got back down below goal weight, but haven’t been close since, which is a bummer. Working from home is awesome except for the food thing. Maybe I’ll fix that next year.
No big predictions otherwise. I just finished a book, and I’m in the heavy postpartum depression from that, trying to figure out what to do. I’m going to keep writing. I should probably find another hobby to keep me busy when I’m not writing, but I know I’ll keep writing.