More on this “return to blogging” thing

Okay, so Marco Arment says this: http://www.marco.org/2014/11/01/short-form-blogging

And I agree, on a few things.  First, I never understood twitter. It’s a good format for telling a fast dick joke, or dumping a link to a news article with no comment. But it’s not a good way for me to communicate. I can’t even start to think in 140 characters, and even when sharing a simple news story (which I seldom do these days) I need some context around it.

The problem, though: I have this big blog and I have over a thousand posts of over a thousand words each, and I have this subliminal pressure that each new post here has to be a “thing,” like a complete newspaper article or short story. The bar is set too high for me to do anything less than that, and because of that, I go weeks without saying anything.

To me, this isn’t a tool thing. I don’t think anything beyond WordPress would naturally change things. It would give me a new box to not fill up, and make me worry about what belonged in New Thing versus what belonged here, just like how I worry about what belongs in books versus short stories I publish versus here versus twitter.  I could start a new blog, and call it something else (an “update site” or a tumblr or whatever) but, same problem.

This article is closer to my mindset on this stuff.  I need to stop over-thinking what belongs as a post here. I also need to stop thinking about tags and post types, and I especially need to stop thinking about what traffic I get, or how I can get more traffic.  That’s irrelevant. So’s the idea that if I put enough quality text here, that people will somehow find it by searching. The days of searching and SEO are largely dead.  I rarely fire up a raw google box and type in “cool stuff about ninjas” and expect to find a quality site or blog that I will fall in love with.  I shouldn’t waste my time trying to write content with that kind of mindset.

But I do enjoy reading sites like that, personal sites by people with content about their lives, and not just top ten lists masquerading as articles, or news sites.  It seems like all of the content I now read is nothing but this. I feel like I’m not alone in this, and if people actually blogged genuine, sincere content, people would want to read it.  The next question everyone will ask is “sure, but how do you make money with it?” And that’s the problem.  We need to stop fucking asking ourselves how we’re going to make money on it, and actually live.

 

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